Think outside the data center.

It's time to think about more intelligent ways to handle the 15 petabytes of new information we generate each day, and the massive increase of connected devices we use to work with that data. Optimizing for the remarkably diverse workloads managed by businesses, organizations and governments. It's time for a platform designed for efficient, effective computing in wide open spaces...in other words, everywhere.That's what the IBM Cloud is all about.

The benefits of cloud computing—accessing data and applications stored on remote hardware by way of the Internet instead of keeping it all in your local workstation—still requires a leap of logic for many. But now that a workstation can go anywhere as a smartphone, a stripped-down netbook, or even an e-book reader, it's practically a virtual desktop operating in conjunction with a virtual server anyway. If the user can be anywhere, so can the source for data and applications.The cloud equation adds in the flexibility to scale bandwidth up or down at will and the affordability of pay-as-you-go service, and subtracts energy-devouring hardware from your local environment. Factor in the IBM security and experience that go into each of its industry-leading global cloud computing centers and myriad enterprise private clouds. The result: an instrumented, interconnected, intelligent approach to smarter computing.